Privacy Policy

PRIVACY POLICY

EASTHOPE HEALTH LLC

The following Privacy Policy governs the online information collection practices of Easthope Health LLC (“Easthope Health”, “Anne Easthope”, “I”, we”, “our” or “us”). Specifically, this Privacy Policy outlines the types of information that we gather about you while you are using the Easthope Health website (the "Site") and the ways in which we use this information. This Privacy Policy, including our Children's Privacy Statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of the Site and any dispute over privacy shall be governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case Easthope Health will post the changes to this Privacy Policy on the Site and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

HIPAA and HITECH Compliance

Easthope Health complies with all provisions of the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and all regulations promulgated thereunder including, without limitations, all privacy, confidentiality, and security provisions thereof. Easthope Health also complies with the privacy and confidentiality provisions of the American Recovery and Reinvestment Act of 2009 as well as the Health Information Technology for Economic and Clinical Health Act (“HITECH”).

How We Collect and Use Information

Easthope Health may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, attended one of our events, or have purchased one of our products. The Site collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.

We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer's connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a "cookie" to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. Cookies also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. The Site also may use web beacons (single-pixel graphic files also known as "transparent GIFs") to access cookies and to count users who visit the Site or open HTML-formatted email messages.

Easthope Health uses the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features, advertising that appears on the Site and make other offers available to you via email, direct mail, or otherwise. We also may provide your information to third parties, such as service providers, contractors, and third-party publishers and advertisers for a variety of purposes. Unless you inform us otherwise in accordance with the procedures described below, we reserve the right to use and disclose to third parties all of the information collected from and about you while you are using the Site in any way and for any purpose, such as to enable us or a third party to provide you with information about products and services. If you do not wish for your information to be used for these purposes, you must send a letter to the Online Privacy Coordinator, whose address is listed at the end of this Privacy Policy, requesting to be taken off any lists of information that may be used for these purposes or that may be given or sold to third parties.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online - for example on message boards, weblogs, through email, or in chat areas - that information can be seen, collected, and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons, or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements' effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third party's privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party's use of cookies or web beacons or use of your information, you should visit that third party's website and review its privacy policy.

The Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, the use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

We may also make some content, products, and services available through our Site or by emailing messages to you through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products, and/or services. We may share with our provider partner any information you provide or that is collected in the course of your visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner's use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.

Please also note that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property, or safety of users of the Site or the public.

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.

Google Analytics

We also use Google Analytics Advertising Features to optimize our business. Advertising Features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Advertising Features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on the Site.  Among other uses, this allows us to contact you, if you begin to fill out our check-out form but abandon it before completion, with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited the Site, and match the right audience with the right advertising message.

You can opt-out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt-out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Social Media Platforms

As advertisers on various social media platforms which may include, without limitation, Facebook, Instagram, TikTok, Reddit, SnapChat, YoutTube, Twitter, LinkedIn, Telegram, or any other social media site or online forum and/or platform, certain information and/or content collected by us may be used in the same manner as otherwise specified in this Privacy Policy.  By engaging Easthope Health, you consent to our collection, use, and dissemination of such information.

We abide by Facebook’s Data Use Restrictions:

  • Any data or other information collected, received, or derived from our participation in various social media platforms, including Facebook is only shared with others acting on our behalf, such as our service provider. We ensure that our service providers protect any such data or information obtained by us and make all reasonable attempts to keep said information confidential and secure.
  • We do not use social media advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by the social media platform) and then only to assess the performance and effectiveness of our social media advertising campaigns.
  • We do not use social media advertising data, including targeting criteria, to build, append, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifiers that identifies any particular user, browser, computer, or device.
  • We do not transfer any social media advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker, or other advertising or monetization-related service.

General Data Privacy Regulation (“GDPR”)

The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (“EU”) citizens. 

As a company that markets the Site, content, products, and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of the Site, content, products, and/or services is governed by GDPR, we will abide by the relevant portions of that regulation.

If you are a resident of the European Economic Area (“EEA”) or are accessing the Site from within the EEA, you may have the right to request: access to, correction of, deletion of, portability of, and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.”

To make any of these requests, please contact Easthope Health.

Children's Privacy Statement

This Children's Privacy Statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen (13) years and provides important information regarding their rights under federal law with respect to such information.

  • The Site is not directed to children under the age of thirteen (13) and we do NOT knowingly collect personally identifiable information from children under the age of thirteen (13) as part of the Site. We screen users who wish to provide personal information in order to prevent users under the age of thirteen (13) from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen (13) as part of the Site, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen (13) as part of the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen (13) as part of the Site, we also do NOT knowingly distribute such information to third parties.
  • We do NOT knowingly allow children under the age of thirteen (13) to publicly post or otherwise distribute personally identifiable contact information through the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we do NOT condition the participation of a child under thirteen (13) in the Site's online activities on providing personally identifiable information.

How Do We Store Your Information?

Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.

All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our email list by clicking on the unsubscribe link that can be found in every communication that we send you.

Disclaimer

This Privacy Policy may be changed at any time at our discretion. If we should update this Privacy Policy, we will post the updates to this page on the Site.

If you have any questions or concerns regarding our Privacy Policy please direct them to Easthope Health.